Last September, Zappos, the online clothes and accessories retailer known for its top-notch customer service and energetic company culture, moved its headquarters to Las Vegas. The transfer to glitzy Vegas was two years in the making, and it was the perfect step to indicate its relevance in a big way.
To celebrate, Zappos held a ribbon-cutting event at their new location, the refurbished former city hall in downtown Las Vegas. CEO Tony Hsieh and Mayor Carolyn Goodman spoke to the packed audience of 1,600, many of whom were Zappos employees taking a look at their new offices for the first time.
To make a splash at the grand opening, Zappos enlisted the expertise of their distributor partner for creative ideas to promote the brand. "This was a historic move, and a very big deal for both Zappos and the city," said the account manager. "Because of the importance of the occasion, a ribbon-cutting ceremony was definitely in order."
Zappos worked with their distributor to design a branded ceremonial ribbon that wound its way through the building's plaza and up several balcony levels. They also distributed 1,600 logoed scissors, one for each attendee. "Zappos has an incredible company culture," said the account manager, "so they wanted each and every employee to share that special moment of cutting the ribbon all together."
Have a company milestone, anniversary or other special ceremony on the horizon? Be sure to contact your ad specialty distributor for one-of-a-kind ideas and branded products to make the occasion especially memorable.